During each advanced course at the Gold Coast, students are given the opportunity to use their marketing as well as their language skills to sell products as though it were a mini business. It is actually a business challenge. Recently the class decided to cook and sell a series of meals and drinks from (including some from their countries) for staff and students, and some outside visitors. On the menu there were deals with hotdogs, muffins, chips, carrot cake, pão de queijo, Arabic coffee and many other delights. Each team’s goal was to make as much money as possible (the winner made more than $350 this time!). Throughout the preceding days, groups with mixed nationalities decided on their marketing pitch, their pricing, and who in each team does what.
Watch the video to get a taste of what they achieved recently, done by one of the students, Philippe Fernandes Chaves.